{"id":1518,"date":"2014-04-16T13:09:47","date_gmt":"2014-04-16T19:09:47","guid":{"rendered":"http:\/\/lastbestnews.com\/site\/?p=1518"},"modified":"2014-04-16T13:13:13","modified_gmt":"2014-04-16T19:13:13","slug":"new-signage-for-billings-skyline-but-thats-about-it","status":"publish","type":"post","link":"https:\/\/montana-mint.com\/lastbestnews\/2014\/04\/new-signage-for-billings-skyline-but-thats-about-it\/","title":{"rendered":"New signage for Billings skyline, but that&#8217;s about it"},"content":{"rendered":"\n\t\t\t<div id=\"slides-1518\" class=\"navis-slideshow\">\n\t\t\t<p class=\"slide-nav\">\n\n\t\t\t<a href=\"#\" class=\"prev\"><\/a>\n\t\t\t<a href=\"#\" class=\"next\"><\/a>\n\n\t\t\t<\/p>\n\n\t\t\t<div class=\"slides_container\"><div id=\"1518-slide1\"><img decoding=\"async\" src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7566-771x433.jpg\" \/><h6>Stan Parker <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p>On April 8, crews get started on the delicate process of removing the current First Interstate Bank logos.  Wind is a big concern for the workers, who want to make sure the sign comes down safely.<\/p><\/div><div id=\"1518-slide2\"><img decoding=\"async\" src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7478-771x433.jpg\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p>From 18 stories up, the First Insterstate Center offers a unique view out over the city.<\/p><\/div><div id=\"1518-slide3\" data-src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/69A7463-771x433.jpg*771*433\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p>Weighing in at up to 1,000 pounds, each sign face is a 16-by-16-foot plate of aluminum and Plexiglas.  TJ Crackenberger, an installer for Sign Products, wheels up the arm that will lower the sign from the top. \"It's going to be a long process,\" he said.<\/p><\/div><div id=\"1518-slide4\" data-src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7467-771x433.jpg*771*433\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p>Elevator, going up.<\/p><\/div><div id=\"1518-slide5\" data-src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7473-771x433.jpg*771*433\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p>Unfortunately for guys carrying heavy loads, the elevator at First Interstate Center doesn't go all the way to the top.<\/p><\/div><div id=\"1518-slide6\" data-src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7491-771x433.jpg*771*433\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p>Installers from Sign Products work with First Interstate's maintenance crew to get started on the removal process.<\/p><\/div><div id=\"1518-slide7\" data-src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7509-771x433.jpg*771*433\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p><\/p><\/div><div id=\"1518-slide8\" data-src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7511-771x433.jpg*771*433\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p><\/p><\/div><div id=\"1518-slide9\" data-src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7518-771x433.jpg*771*433\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p><\/p><\/div><div id=\"1518-slide10\" data-src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7537-771x514.jpg*771*514\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p>The idea is to lower the sign slowly from the top of the building until it gets within reach of this vehicle on the ground. This cable will then take over and bring the sign to the ground.<\/p><\/div><div id=\"1518-slide11\" data-src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7528-771x433.jpg*771*433\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p>Sign Products employees put up fencing to direct pedestrian traffic around their vehicle.<\/p><\/div><div id=\"1518-slide12\" data-src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7573-771x433.jpg*771*433\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p>Once the sign faces are removed, the fluorescent builbs will be replaced with efficient LEDs, and the alumnimum will be replaced with a flexible vinyl.<\/p><\/div><div id=\"1518-slide13\"><img decoding=\"async\" src=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/269A7586-771x433.jpg\" \/><h6> <a href=\"#\" class=\"slide-permalink\">permalink<\/a><\/h6><p>Jerome Ries, facilities manager for United Properties, watches the progress from the roof of Transwestern 1.  \"The building changes character about four times during the day,\" he said, noting how the building's look mirrors the sun and sky.<\/p><\/div><\/div><\/div><script>jQuery( document ).ready( function() { loadSlideshow( 1518, 'https:\/\/montana-mint.com\/lastbestnews\/2014\/04\/new-signage-for-billings-skyline-but-thats-about-it\/', 13 ) } );<\/script>\n<p>After nearly 30 years of illuminating Billings&#8217; tallest building, the signs on the First Interstate Tower are getting updated. Crews have started the process of removing the signs, and as soon as the weather cooperates, all four will be retired and replaced with newer technology.<!--more--><\/p>\n<p>Even with all the growth in Billings during the last three decades, signage is pretty much the only thing that\u2019s changed in the downtown skyline.<\/p>\n<p>The First Interstate Center capped the end of a building boom in downtown Billings \u2014 an era of the 1970s and &#8217;80s in which new buildings erupted upwards. And then stopped.<\/p>\n<div id=\"attachment_1563\"  class=\"wp-caption module image right\" style=\"max-width: 336px;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1563 alignright\" style=\"border: 2px solid black;\" alt=\"Looking toward downtown from 10 Street W, it's the First Interstate Center, Wells Fargo Plaza, Crowne Plaza Hotel, Northern Hotel, and Granite Tower that stand visible above the treetops.\" src=\"http:\/\/lastbestnews.com\/site\/wp-content\/uploads\/LookingTowardsDowntown-336x252.jpg\" width=\"336\" height=\"252\" srcset=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/LookingTowardsDowntown-336x252.jpg 336w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/LookingTowardsDowntown.jpg 769w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/a><p class=\"wp-media-credit\"> <\/p><p class=\"wp-caption-text\">Looking toward downtown from 10th Street West, it&#39;s the First Interstate Center, Wells Fargo Plaza, Crowne Plaza Hotel, Northern Hotel and Granite Tower that stand visible above the treetops.<\/p><\/div>\n<p>The Granite Tower went up in 1975, quickly followed by the Norwest Bank building (now Wells Fargo Plaza) in 1977. Norwest claimed the top spot in the sky for a mere three years before the Sheraton Hotel (now the Crowne Plaza) took that honor with its completion in 1980.<\/p>\n<p>Just five years after that, the First Interstate Center went online, becoming the tallest building in Montana, and it has held that spot for nearly three decades.<\/p>\n<p>That era also included construction of Rocky Plaza in 1982, the Sage Tower in 1974, the Liberal Arts Building at MSU-Billings in 1972, and the Terrace apartments in 1972.<\/p>\n<p>Why, then, did Billings experience such a rapid growth upwards, only to stagnate in stature for the next 30 years?<\/p>\n<div id=\"attachment_1567\"  class=\"wp-caption module image right\" style=\"max-width: 350px;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1567 alignright\" style=\"border: 2px solid black;\" alt=\"The Crowne Plaza Hotel currently stands as Billings' 2nd tallest building.  It opened in 1980 as the Sheridan Hotel.\" src=\"http:\/\/lastbestnews.com\/site\/wp-content\/uploads\/CP-Square.jpg\" width=\"350\" height=\"350\" srcset=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/CP-Square.jpg 500w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/CP-Square-140x140.jpg 140w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/CP-Square-336x336.jpg 336w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/CP-Square-60x60.jpg 60w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><p class=\"wp-media-credit\"> <\/p><p class=\"wp-caption-text\">The Crowne Plaza Hotel currently stands as Billings&#39; secnd-tallest building. It opened in 1980 as the Sheraton Hotel.<\/p><\/div>\n<p>Simple economics, it turns out, holds the answer.<\/p>\n<p>&#8220;I&#8217;m sure someone, even myself, would be very pleased to build another building,&#8221; said Harrison Fagg, the longtime Billings architect behind the former Sheridan Hotel and the Granite Tower. &#8220;But you have to rent it.&#8221;<\/p>\n<p>In the 1970s and going into the 1980s, office space in downtown was at a premium. Billings developer Steve Corning noted that the surge of high-density buildings was fed by an oil boom at that time in the Williston Basin.<\/p>\n<p>Not only that, he said, but it was an earlier Williston oil boom in the 1950s that brought the previous wave of taller buildings to Billings, leaving behind what we call today Transwestern 1, the U.S. Bank Tower and several other prominent downtown buildings.<\/p>\n<div id=\"attachment_1568\"  class=\"wp-caption module image right\" style=\"max-width: 350px;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1568 alignright\" style=\"border: 2px solid black;\" alt=\"Wells Fargo Plaza, originally Norwest Bank, was completed in 1977. It is Billings' third tallest building.\" src=\"http:\/\/lastbestnews.com\/site\/wp-content\/uploads\/WFP-Square.jpg\" width=\"350\" height=\"350\" srcset=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/WFP-Square.jpg 500w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/WFP-Square-140x140.jpg 140w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/WFP-Square-336x336.jpg 336w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/WFP-Square-60x60.jpg 60w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><p class=\"wp-media-credit\"> <\/p><p class=\"wp-caption-text\">Wells Fargo Plaza, originally Norwest Bank, was completed in 1977. It is Billings&#39; third-tallest building.<\/p><\/div>\n<p>If booms bring tall buildings, then it is consistent that Billings\u2019 fourth-tallest building is still the Cereal Food Processor Inc. building. Built in 1917, it represents a time when wheat was booming in Montana because of a disruption of European agriculture during World War I.<\/p>\n<p>Corning said even though we\u2019re experiencing a new Williston oil boom, there are some differences this time that mean another tall building may not be on the immediate horizon for Billings.<\/p>\n<p>For one thing, he said, big regional corporations located their offices in Billings last time, a practice we\u2019re not seeing this time around.<\/p>\n<p>\u201cCorporate America is more focused on overhead than they were in the 1980s,\u201d he said.<\/p>\n<p>Without those big tenants, putting up a big building becomes impossible. A building like the First Interstate Center, for example, depends on a big anchor tenant like the bank to make it possible.<\/p>\n<div id=\"attachment_1566\"  class=\"wp-caption module image left\" style=\"max-width: 350px;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1566 \" style=\"border: 2px solid black;\" alt=\"The Cereal Food Processor building on 1st Ave. South still stands as the fourth tallest building in Billings. It was built in 1917.\" src=\"http:\/\/lastbestnews.com\/site\/wp-content\/uploads\/CFP-Square.jpg\" width=\"350\" height=\"350\" srcset=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/CFP-Square.jpg 500w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/CFP-Square-140x140.jpg 140w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/CFP-Square-336x336.jpg 336w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/CFP-Square-60x60.jpg 60w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><p class=\"wp-media-credit\"> <\/p><p class=\"wp-caption-text\">The Cereal Food Processor building on First Avenue South still stands as the fourth-tallest building in Billings. It was constructed in 1917.<\/p><\/div>\n<p>Joel Long partnered with First Interstate Bank to build the First Interstate Center, which opened in 1985.<\/p>\n<p>It&#8217;s clear from talking to Long that he&#8217;s still proud of the building. He\u2019s quick to rattle off all sorts of information about the efficiency of the heating and cooling system, the high-tech elevator upgrades and regular remodels.<\/p>\n<p>As proud as he is of the building, though, he&#8217;s much more humble about his involvement with it, giving a lot of credit to First Interstate Bank.<\/p>\n<p>When asked about the idea of &#8220;leaving his mark on the city,&#8221; the question struck him as odd.<\/p>\n<p>\u201cAt the time we developed the building, it was something that was needed,\u201d he said.<\/p>\n<p>At the time, three Transwestern buildings existed, and they were looking at putting together land for a fourth 80,000-square-foot building.<\/p>\n<p>\u201cThe bank was willing to be the anchor tenant for 60,000 square feet, so we added 80,000 to it, and started out with a 15-story building,\u201d Long said. \u201cAnd as the project got going, I added three floors, just because I felt that I could rent them over a fi-year period, and it just kind of came together.\u201d<\/p>\n<div id=\"attachment_1589\"  class=\"wp-caption module image center\" style=\"max-width: 771px;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1589\" style=\"border: 2px solid black;\" alt=\"Skyline\" src=\"http:\/\/lastbestnews.com\/site\/wp-content\/uploads\/skyline-771.jpg\" width=\"771\" height=\"223\" srcset=\"https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/skyline-771.jpg 771w, https:\/\/montana-mint.com\/lastbestnews\/wp-content\/uploads\/skyline-771-336x97.jpg 336w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/a><p class=\"wp-media-credit\"> <\/p><p class=\"wp-caption-text\">Billings skyline, from the Rims.<\/p><\/div>\n<p>When asked if he thought First Interstate Center would last for 30 years as the tallest building in the region, Long said it wasn\u2019t something he really thought about at the time.<\/p>\n<p>\u201cI guess no one has had the opportunity, or maybe the wherewithal, to take the risk,\u201d he said.<\/p>\n<p>And tall buildings are a risky business. Just as the building of the First Interstate Center was nearing completion, the market began to tumble.<\/p>\n<p>\u201cWe actually brought it online in the lower part of our economy, so I had to work real hard to fill the building up with tenants,\u201d Long said. \u201cIt wasn\u2019t a slam-dunk you might say, but with hard work and good finances it paid off in the long run.\u201d<\/p>\n<p>The history of the market for office space downtown was a part of the discussion for Stockman Bank, as it made plans for its addition to the downtown Billings skyline. Its new building at North Broadway and Fourth Avenue North was finished towards the end of 2011.<\/p>\n<p>Stockman President Wayne Nelson still remembers the crash from the &#8217;80s.<\/p>\n<p>\u201cAll the oil companies pulled out, so there was this glut of office space,\u201d he said.<\/p>\n<p>Once the bank was ready to put a new branch downtown, he said, a lot of factors went in to deciding how high they would build.<\/p>\n<p>The bank closely watched the neighborhood, waiting on decisions regarding the Dude Rancher and the new library. Another major factor in determining the height of the new bank, Nelson said, was parking.<\/p>\n<p>Originally the bank had been looking at a seven-story building, but ultimately decided on four stories when it became clear that the city had no plans to add parking near the site.<\/p>\n<div class=\"well\"><div class=\"dfad dfad_pos_1 dfad_first\" id=\"_ad_652\"><a target=\"_blank\" href=\"https:\/\/goo.gl\/mjhWkW\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/lastbestnews.com\/site\/wp-content\/uploads\/201703_capeair_variable.jpg\" alt=\"CapreAir_Variable\" width=\"510\" height=\"180\" class=\"alignnone size-full wp-image-18069\" \/><\/a><\/div><\/div>\n<p>\u201cThere\u2019s no sense in having a tall building without parking,\u201d Nelson said.<\/p>\n<p>Billings might not have gotten any taller over the past 30 years, but it certainly has increased its footprint. Even 20-somethings remember a time when Best Buy was the farthest thing west on King Avenue.<\/p>\n<p>Corning said that for new companies coming to town, it simply makes economic sense to build with breathing room on the West End, close to the interstate, than to risk the capital with a large construction downtown.<\/p>\n<p>He added that another factor that drives urban density is commute times, something that still isn\u2019t an issue for Billings.<\/p>\n<p>\u201cWhen you\u2019re basically a 20-minute drive from anywhere, the imperative isn\u2019t there,\u201d he said.<\/p>\n<p>Although the imperative for high-density development isn\u2019t there, some would like it to be.<\/p>\n<p>Fagg, who besides being an architect was a state legislator from 1968 to 1984, once introduced legislation that would have used tax policy to push cities towards more high-density growth patterns.<\/p>\n<p>The idea, he said, was that if it costs more for an area to receive services, such as pumping water and sewer back and forth from the West End, taxes should go up for those areas proportionately.<\/p>\n<p>Fagg doubts, too, whether another highrise is in the near future for Billings.<\/p>\n<p>\u201cThere\u2019s still an awful lot of rental space on the market,\u201d he said, adding that the office space from the old James F. Battin Courthouse is now available.<\/p>\n<p>\u201cThat\u2019s another 140,000 square feet in the market right now,\u201d he said.<\/p>\n<p>And Stockman Bank\u2019s Nelson said many of the new businesses coming to town aren\u2019t creating a lot of office jobs, so there\u2019s nothing to demand any new tall buildings in downtown.<\/p>\n<p>But with respect to Billings\u2019 Central Business District, Nelson said the thing to watch in the next 10 to 20 years will be what happens in the East Billings Urban Renewal District.<\/p>\n<p>The Big Sky Economic Development Authority continues to complete environmental studies on the area, and plans have been drawn up to turn the MetraPark area into \u201cExposition Gateway,\u201d a grand entryway for the city.<\/p>\n<p>Nelson said this, like any ambitious project, would take business leaders and all governments to get on the same page to move forward together.<\/p>\n<p>But even when all the organizations are on the same page, he said, it might take the presence of a \u201cvisionary\u201d figure to push the plan through to completion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After nearly 30 years of illuminating Billings&#8217; tallest building, the signs on the First Interstate Tower are getting updated. Crews have started the process of removing the signs, and as soon as the weather cooperates, all four will be retired and replaced with newer technology.<\/p>\n","protected":false},"author":9,"featured_media":1550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,14],"tags":[469,468,470,467,466,471,465],"class_list":["post-1518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-billings","category-news","tag-crowne-plaza","tag-first-interstate-bank","tag-granite-tower","tag-harrison-fagg","tag-joel-long","tag-sage-tower","tag-steve-corning","prominence-top-story"],"_links":{"self":[{"href":"https:\/\/montana-mint.com\/lastbestnews\/wp-json\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montana-mint.com\/lastbestnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/montana-mint.com\/lastbestnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/montana-mint.com\/lastbestnews\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/montana-mint.com\/lastbestnews\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":0,"href":"https:\/\/montana-mint.com\/lastbestnews\/wp-json\/wp\/v2\/posts\/1518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/montana-mint.com\/lastbestnews\/wp-json\/wp\/v2\/media\/1550"}],"wp:attachment":[{"href":"https:\/\/montana-mint.com\/lastbestnews\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/montana-mint.com\/lastbestnews\/wp-json\/wp\/v2\/categories?post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/montana-mint.com\/lastbestnews\/wp-json\/wp\/v2\/tags?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}