{"id":13807,"date":"2016-08-22T07:30:42","date_gmt":"2016-08-22T13:30:42","guid":{"rendered":"http:\/\/lastbestnews.com\/site\/?p=13807"},"modified":"2016-08-22T07:30:42","modified_gmt":"2016-08-22T13:30:42","slug":"montana-ethic-project-sustainability-and-success","status":"publish","type":"post","link":"https:\/\/montana-mint.com\/lastbestnews\/2016\/08\/montana-ethic-project-sustainability-and-success\/","title":{"rendered":"Montana Ethic Project: Sustainability and success"},"content":{"rendered":"
\"Mohr\"<\/a>

Hugh Carey<\/p>

Jakki Mohr, the Regents Professor of Marketing and the Gallagher Distinguished Faculty Fellow at the University of Montana talks about “The Corporate Model for the 21st Century.”<\/p><\/div>\n

This is the 25th chapter of the 32-part video series \u201cThe Montana Ethic Project.\u201d This chapter features Jakki Mohr, the Regents Professor of Marketing and the Gallagher Distinguished Faculty Fellow at the University of Montana. She discusses the subject of “The Corporate Model for the 21st Century.” You can watch the whole video below. Here is an edited transcript of how it begins:<\/p>\n

<\/p>\n

“Technological innovations have played an important role in the development of human society. The\u00a0application of technology can either solve problems for society\u2019s benefit, or it can cause harm. And even\u00a0when used for society\u2019s benefit, unintended consequences can still occur.<\/p>\n

“For example fertilizers can be used to enhance the productivity of crops, but can also pollute the\u00a0environment. Similarly the promise of battery-powered vehicles sounds exciting, but toxicity in battery\u00a0manufacturing and disposal issues must be considered.<\/p>\n

“In exploring the intersection of innovation, environmental sustainability, and business strategy I\u2019d like to\u00a0do three things. First, I\u2019d like to dispel myths about business strategy and environmental concerns.\u00a0Second, I will talk about differences between companies leading the way in sustainability and creativity\u00a0compared to the rest of the pack. And finally, I will talk about new protocols these industry leaders are\u00a0using to generate new insights and innovations for sustainability.”<\/p>\n

Here is another, edited excerpt from Mohr’s\u00a0presentation<\/em>:<\/p>\n

“An example of a company looking at an old problem through a sustainable-innovation lens is Sharklet\u00a0Technologies. Sharklet is revolutionizing the way hospitals and health care workers think about infection\u00a0and cleanliness. Until recently hospitals were the most likely area to find the MRSA bacteria. According\u00a0to the Journal of the American Medical Association, community associated MRSA has become the most\u00a0frequent cause of skin and soft tissue infections in emergency departments throughout the United\u00a0States.<\/p>\n

“Let\u2019s face it, we go to the hospital to get well. But we frequently come out of the hospital with new\u00a0infections. Rather than escalating the war on bacteria with harsh chemicals, Sharklet found a new\u00a0innovation on the underlying properties on the skin of a shark. The unique pattern of denticles on the\u00a0shark skin, its physical structure, is arrayed in distinctive hills and valleys. This makes it very difficult for\u00a0bacteria to adhere to and grow on the shark\u2019s skin. Sharklet\u2019s technology mimics the micro-resistant\u00a0properties of this skin by putting the distinctive pattern into films, a surface coating. These films are\u00a0then applied to high-contact surfaces in health care settings: nurse work stations, counters, medical\u00a0cards, bed rails, bedside tables, etc.<\/p>\n

“This is an example of creativity and sustainability that is offering a new way to solve existing problems in\u00a0a compelling fashion.”<\/p>\n